Camilo Caicedo is a seasoned marketing leader with over 28 years of experience in the industry. As the Founder and CEO of Penta Experiential Marketing, Camilo has led the agency to become one of the Top 10 Creative Agencies in South Florida, according to the South Florida Business Journal, and earned a spot on the Inc. 5000 list of fastest-growing private companies in the U.S.
Throughout his career, Camilo has spearheaded more than 1000 brand experiences across 14 countries, blending strategy, creativity, and technology to forge deep, lasting connections between brands and their audiences. His innovative work has garnered over 30 international awards, positioning him as a trailblazer in experiential marketing, incentive programs, and digital engagement.
Beyond Penta, Camilo is an influential voice in the industry. He is a former President of the American Marketing Association (AMA) South Florida, where he championed inclusivity and multicultural engagement. He also serves in leadership roles with organizations like EXMA Global, the 40+ League, MPI, and the Greater Miami Chamber of Commerce.
As an international speaker and thought leader, Camilo frequently shares his expertise on brand innovation, loyalty strategies, and the evolving landscape of hybrid and virtual events. He’s known not only for driving business results but for his commitment to building human-centered, meaningful experiences that leave a lasting impact.
When he’s not leading teams across continents or inspiring audiences from the stage, Camilo enjoys horseback riding, soccer, skiing — and most importantly, time with his family, who keep him grounded and inspired.