AMA South Florida and AMA Atlantic University
Join Forces for a Live Case Study at FAU
On October 7, the American Marketing Association South Florida and AMA Atlantic University joined forces to deliver a one-of-a-kind, real-world marketing experience: a Live Case Study hosted at Florida Atlantic University (FAU).
This wasn’t just an academic exercise, it was a dynamic day of inspiration, strategy, and industry connection, designed to bring students face-to-face with the evolving world of marketing.
Igniting Ideas: Meta‘s Vision for Measurable Results
The event opened with a powerful keynote by Charly Maltagliatti, Pan-Regional Client Partner at Meta, who unveiled Meta’s latest tools and strategies for turning everyday discoveries into measurable business outcomes.
His presentation focused on Meta Advantage+, an AI-driven campaign optimization system that helps businesses:
- Create and meet demand by automatically connecting ads with the most relevant audiences.
- Leverage AI to improve performance, adjusting based on real-time data.
- Use high-impact formats like Reels Ads, Partnership Ads, and Shops Ads to boost discovery and conversions.
- Enhance creativity at scale with AI-generated music, automated animations, and image expansion.
- Measure what truly matters with tools like Conversion Lift and Opportunity Score—ensuring campaigns deliver tangible ROI.
Charly’s insights showcased how data, automation, and creativity can work hand-in-hand to drive real marketing success.
From Inspiration to Execution: The Grant Cardone Enterprises Case Study
After being equipped with Meta’s cutting-edge insights, it was time to apply knowledge to a real-world challenge. David del Río from Grant Cardone Enterprises introduced a high-stakes case study: build a full-funnel Meta campaign to boost ticket sales for the upcoming 10X Growth Conference, one of the world’s most impactful business events.
Students were divided into two teams and tasked with designing a complete strategy using:
- TOF (Top of Funnel) – To attract new audiences and build awareness.
- MOF (Mid-Funnel) – To nurture and educate prospects through value-driven content.
- BOF (Bottom of Funnel) – To convert ready-to-buy users with urgency, proof, and targeted messaging.
They crafted their ideas into a high-impact pitch and presented their campaign strategies to marketing experts. The winning team received an exciting reward: an exclusive invitation to the next Grant Cardone Enterprises event in Aventura on October 27—a unique networking opportunity with top industry leaders.
Championing Purpose-Driven Marketing
This event embodied what AMA South Florida stands for: creating a thriving ecosystem where students, professionals, and companies come together to learn, grow, and use marketing to drive positive change.
We’re deeply thankful to:
- Meta and Charly Maltagliatti for delivering innovative, real-world insights.
- Grant Cardone Enterprises and David del Río for presenting a real-life business challenge.
- Florida Atlantic University for hosting and supporting the next generation of marketers.
- And AMA Atlantic University for being a valuable strategic partner in this initiative.
Marketing for the Future: Education, Technology, and Community
This case study marks the beginning of a larger mission: to empower future marketers with hands-on experiences, cutting-edge tools, and purpose-driven thinking.
Together, we are building a future where marketing is not only effective—but meaningful.
Thank you to everyone who made this event a success. The momentum continues!
Fabiola Rojas