Frida is a passionate and strong leader currently pursuing her Master of Business Administration with a focus on Data Analytics. Frida served as the President of the American Marketing Association at Palm Beach Atlantic University 2023-2024, where her team placed Top 5 in the USA, which was announced at the National AMA Conference in New Orleans. She was named one of the Top 50 Women Leaders in Miami by Women We Admire in 2025 and were recognized as the Outstanding Graduate for PBA’s AACSB-accredited Rinker School of Business when she graduated with her bachelor’s in spring 2024. Deeply involved on campus, Frida plays on the university’s tennis team, serves as a Presidential Ambassador for the school, works as a student worker and assistant to the Dean of the business school, and holds leadership roles in several student organizations. As VP of Membership for AMA, she is excited to help grow and strengthen the marketing community through meaningful connections and engagement.