Attention, Connection, and Purpose in Today’s Marketing
On October 27th, the American Marketing Association South Florida hosted a powerful event at Grant Cardone Enterprises. From Engagement to Action brought together marketing leaders and business professionals with a shared purpose: to explore how brands can move beyond simply gaining visibility to generating lasting impact through intentional and coherent experiences.
10X Marketing: Capturing Attention Is Just the Beginning
Jarrod Glandt, President of Grant Cardone Enterprises, delivered a strategic and results-focused view on the role of marketing in business growth. He introduced the 10X Principles of Marketing, a mindset built on the belief that attention is the foundation of all opportunity:
- Money follows attention.
- Best known beats best.
- Assume nobody sees it.
- Attention is the most valuable currency.
- Repeat what works.
- Speed beats perfection.
- Marketing comes before sales.
- Frequency precedes greatness.
- No single thing blows a deal.
- Be omnipresent.
Each of these principles emphasizes a simple but powerful truth: without attention, there is no action. In today’s crowded marketplace, visibility, speed, and omnipresence are not just tactics — they are strategic imperatives.
From Visibility to Connection: Marketing with Intention
Maria Kinaman, Client Solutions Manager at Meta, took the conversation deeper by focusing on what happens after attention is earned: how to transform visibility into real, lasting connection.
“Being seen is no longer enough. Leading brands are those that craft consistent, relevant, and human experiences at every touchpoint.”
Through practical examples, she demonstrated how thoughtful use of interactivity, data, and creative execution can build genuine relationships that go beyond visual impact.
Tools That Power the Experience
Maria highlighted how digital platforms can be used to create meaningful, real-time experiences. Among the most effective tools:
- Poll ads, which invite audiences to express opinions, preferences, or emotional affinities.
- Personalized reminders, designed to deepen engagement and build anticipation.
- Reels and vertical video, which capture attention in an organic, authentic way.
- Automated placements, which expand reach without compromising creative consistency.
These tools go beyond visibility — they help marketers create strategic conversations rooted in connection.
Final Thoughts: Attention + Connection = Impact
From Engagement to Action left us with a powerful formula:
First, capture attention. Then, design experiences that are worth remembering.
Marketing today demands more than visibility. It demands intention. It demands consistency. It demands humanity.
- Jarrod Glandt reminded us that attention opens the door.
- Maria Kinaman showed us that thoughtful, empathetic experiences keep it open.
Attention without connection fades. Connection without attention never begins.
The best marketers know how to master both — with purpose.
Thank You to Our Partners
This event was made possible thanks to the support of partners committed to driving bold, modern, and human-centered marketing:
- Grant Cardone Enterprises, for being exceptional hosts and sharing their 10X growth mindset.
- Meta, for providing the tools and insights to help marketers transform attention into action.
- SuViche Hospitality Group, for enhancing the experience with flavorful hospitality through Novecento.
Fabiola Rojas