Work is more than productivity. It’s the way each person contributes to a collective purpose. It’s the energy that moves ideas forward, activates teams, and transforms organizations. Every hour invested, every solution created, every project led makes a real impact when done with intention and a sense of service.
This Labor Day, we celebrate more than effort — we celebrate the profound power of meaningful work.
We honor every individual who, through their role and contribution, chooses to invest their talents, time, and heart into building something that serves others. Because when work is guided by purpose, it’s no longer just a task — it becomes a contribution to something greater, a ripple of impact that extends far beyond the workplace.
Along this path, marketing plays a key role. It’s the engine that connects what an organization believes with what it delivers. It’s strategic vision that listens, interprets, and communicates. It’s the bridge between internal culture and external experience, between the values that guide a company and the way it creates impact in the world.
When what a company believes, does, and says are in alignment, marketing amplifies purpose. It helps unify teams, design relevant offerings, create memorable experiences, and build lasting relationships.
This coherence is especially visible in sectors such as health and education, where purpose is deeply human. People working in these fields know their work improves lives: they promote well-being, expand knowledge, and drive development. That internal clarity — lived through every area and every role — grows stronger when supported by solid branding and purpose-driven marketing.
Branding defines an organization’s identity, personality, and meaning. It gives shape to its soul and creates emotional connection with audiences. Its effects are deep and long-lasting.
Marketing, in turn, brings that identity to life through strategy, campaigns, experiences, and relationships that offer real value and position products and services with clarity and truth. It also provides us with valuable data that helps us make better decisions in service of the customer.
This spirit is also alive in our community, where every person plays a valuable role in service of a greater good.
The American Marketing Association, with over 29,000 active members, 65 professional chapters, and presence in more than 300 universities, represents a global network of leaders, creatives, academics, and professionals committed to shaping the future of marketing. Our shared vision is clear: to build a community that is not only relevant to business, but meaningful to people.
A powerful example of that vision was seen recently in the AMA South Florida chapter during our annual Marketing Awards celebration. Beyond creativity, what we value is impact with purpose. One of the winning campaigns, awarded Marketing Campaign of the Year, was created by the Cox Science Center and Aquarium, which gathered 468 people dressed as dinosaurs, breaking a Guinness World Record. But beyond the achievement, the campaign revived the soul of the museum and reignited a passion for science across the community. The marketing behind it wasn’t just effective — it was inspiring. It became a tool that united vision, culture, and social action in a powerful and authentic experience.
That is the true power of marketing with soul: to multiply the value of what an organization does and project with integrity who it truly is.
This Labor Day, we celebrate every person who, through their work, helps bring a mission to life.
Because behind every business achievement, there’s talent, time, and commitment.
And behind every genuine connection with the market, there’s coherence, humanity, and a clear purpose.
When work aligns with a deeper “why,” it becomes contribution.
And when marketing reflects that purpose with integrity, it becomes legacy.
Fabiola Rojas
| AMA South Florida