Marcello Sasso is a seasoned marketing strategist and consultant with over 20 years of experience in market research, customer experience, and business intelligence. He specializes in blending traditional research methods with AI-powered tools to deliver actionable, data-driven insights for strategic decision-making.
Throughout his career, Marcello has held senior leadership roles at top-tier organizations, including Senior Director at Shapiro+Raj and Real Chemistry, Principal Research Director at PSB Research, and Vice President at Aimpoint Research. He has led cross-functional teams, developed advanced research models, and advised Fortune 500 clients across industries on growth strategy, market segmentation, product innovation, and consumer behavior.
Marcello is passionate about the intersection of human insight and artificial intelligence. He has pioneered AI-enhanced methodologies that bring new depth to market understanding and business forecasting.
He holds a Master’s degree from Strategies Business School and is certified in advanced analytics platforms such as Qualtrics. He is also an active member of the professional community and currently serves as Vice President of Programming at the American Marketing Association South Florida Chapter, where he curates thought leadership events and educational initiatives for the region’s marketing professionals.
With a global mindset and a commitment to innovation, Marcello continues to help organizations adapt, grow, and lead in a fast-changing world.
Marcello is passionate about the intersection of human insight and artificial intelligence. He has pioneered AI-enhanced methodologies that bring new depth to market understanding and business forecasting.
He holds a Master’s degree from Strategies Business School and is certified in advanced analytics platforms such as Qualtrics. He is also an active member of the professional community and currently serves as Vice President of Programming at the American Marketing Association South Florida Chapter, where he curates thought leadership events and educational initiatives for the region’s marketing professionals.
With a global mindset and a commitment to innovation, Marcello continues to help organizations adapt, grow, and lead in a fast-changing world.