A strategic, detail and results oriented marketing leader with a proven track record of strategic planning and executing 360° marketing campaigns including integrated marketing, email marketing, CRM, lifestyle marketing, retention and acquisition strategies, social media, direct mail, omnichannel communication, go to market strategies, communication strategies, promotional strategy, brand marketing, event planning, content strategy, PR, influencer marketing and project management.
Demonstrated strength and ability to lead marketing initiatives strategic planning and execution. Exceptional attention to detail. Demonstrated understanding of and experience with A/B testing and creative optimization. Excellent communications and leadership skills to effectively partner with C-Suite and cross-functional teams.
Proven ability to work well under pressure, meet deadlines, and handle multiple projects simultaneously in an environment with changing business demands. Excellent organizational skills to effectively and efficiently execute projects and manage a successful team.