Mark Behar is an author and marketing executive from Toronto. He has worked in the SaaS space for the last 15 years and led marketing storytelling projects with household name companies in seven countries. Those projects include one-on-one interviews with C-level executives from Burger King, Consumer Reports, BT Group, NRG Energy, and countless others. Mark currently lives with his wife, Natalie, and his boy/girl twins, Moiz and Ella, in Boca Raton, Florida.